Master florists / Daniel Santamaria

Joseph Massie

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Natalia Zhizhko

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MASTER FLORIST

Daniel Santamaria

> Spain

Biography

Floral handicraft is my great passion, a way of life with a high emotional content. I express feelings and sensations, I communicate through floral materials. I was born to be florist!

A floral space For me, a floral space is where floral handicraft can be found in its most innovative and inspirational state.

Creativity does not mean improvisation without method.

The combination and fusion between shapes and natural materials is my goal, through that fusion I get new ideas and discover a wide range of floral concepts and create new craft possibilities.

The strong contrasts in my homeland, the vast blue sky, the savage nature, the Mediterranean and the architecture of a city like Barcelona, with artists like Antoni Gaudí, Norman Foster, Antonio Tapies, to name but a few, are all elements that unite to form what has been, without doubt, a great inexhaustible manual of inspiration. “Originally consists of returning to the origin, so, the original is the simplicity of the early solutions”. A phrase from Antoni Gaudí, who I always have in mind and who helps me find ways to evolve the profession of floral handicraft.

Sources of inspiration help me in my evolution as a commercial and artistic florist. Discovering and understanding different cultures and the history of art are two very inspirational paths in my personal evolution.

Since 2015, he is one of the 'Master Florist' that is part of the FLOOS project and one of the designers who publishes his works in the book The Crafter's Secret. vol. 01 (2016)

Philosophy

Vision
My principles for the world of floral handicraft are based on a simple blueprint:
IDEA-DEVELOPMENT-EXECUTION
CREATIVITY-KNOWLEDGE-TECHNIQUE-

Philosophy
Floral handicraft and design should seduce, educate and, perhaps most importantly, provoke an emotional response. Nature and design.

Soul
Being able to transmit all my knowledge in a combination of materials, emotions, methodology, culture, art, profession, botany.

Social networks

THIRTH BOOK 03

THE FOURTH BOOK 04

NEW THEME BOOK