Master florists / Joseph Massie

Berit Skjøttgaard


Daniel Santamaria



Joseph Massie

> England


See my collection at FLOOS

Frequently referred to by the media as ‘the floral artist of his generation’, Joseph Massie (27) is widely regarded as one of Europe’s top botanical artists.

 Aged just fourteen, Joseph desperately wanted a weekend job, and after successfully applying to the local flower stall, he began working spending his weekends working in his hometown of Liverpool, UK. Perhaps to some it was an uncommon interest for a fourteen year old boy, but Joseph quickly found his vocation amongst the buckets of blossoms and buds.

 Taking steps to pursue his passion, Joseph self funded his education and began to hone his practice and develop a creative ethos, participating in intense training sessions with top international designers and artists. To further build his artistic vocabulary, Joseph began to participate firstly in regional, followed by national, floral design competitions, and aged nineteen, won his first national design competition, the BFA Young Florist of the Year 2007.
Following his national title victory, Joseph took his first steps onto the world stage at Eurofleurs (Belgium, Brussels, ‘08). European success was followed in quick succession by competing at the highly regarded 40th WorldSkills Competition (Calgary, Canada, ‘09) where he became the first and only UK Competitor to ever take home a Bronze Medal, (ranked 3rd Worldwide) in Floristry. Joseph completed his extraordinary international run by finishing Silver Medal (ranked 2nd in Europe) at Eurofleurs, the European Youth Championships (Manchester, UK) in 2010.

Whilst experiencing humbling international success, his achievements were proudly echoed on home soil, winning seventeen national & international competitions and awards, including five consecutive RHS Gold Medals – and four Best in Show awards – at the world renown RHS Chelsea Flower Show (‘09/’10/’11/’12/’13). Joseph is the youngest person ever to achieve this feat.

 With a clutch of prestigious awards, Joseph turned his attentions to artistic endeavours working across ten countries, on a wide variety of art projects including botanical couture, sculptures and installations. Joseph’s work has since been featured in many print articles and interviews including The Times, The Independent, The Daily Mail and his work commissioned by international brands including SKY and Universal Studios.

 In January 2013 Joseph returned to his hometown to found his own studio with a focus on the artistic and innovative expression of botanical materials.

Since 2015, he is one of the 'Master Florist' that is part of the FLOOS project and one of the designers who publishes his work in the book The Crafter's Secret. vol. 01 (2016)


2007 BFA Young Florist of the Year 

2009 40th WorldSkills Competition (Calgary, Canada, ‘09) bronze medal

2010 Silver Medal (ranked 2nd in Europe) at Eurofleurs 2010

2009-10-11-12-13 five consecutive RHS Gold Medals – and four Best in Show awards – at the world renown RHS Chelsea Flower Show. Joseph is the youngest person ever to achieve this feat

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