Master Florists

Yulia Medvedyeva

Estonia

BIOGRAPHY

Floral artist, designer, and educator with a Master’s degree in Art Education and over 25 years of professional experience in floral design.

Yulia’s work is recognized for its innovative large-scale installations, sculptural aesthetics, and refined craftsmanship that seamlessly merge art, structure, and nature.

As a three-time Estonian Champion in Floral Design, she has represented her country at numerous international competitions and exhibitions across Europe and Asia.

In addition to creating art installations, Yulia is an active teacher and demonstrator, sharing her knowledge and creative philosophy with professionals and students worldwide.

Her artistic approach is deeply rooted in her fine art training and driven by exploration of form, rhythm, and materials — from natural textures to modular and parametric structures.

 

PHILOSOPHY

Areas of Expertise

• Contemporary floral design & large-scale installations

• Event and exhibition floral design

• Artistic direction & conceptual floral art

• Professional teaching, workshops, and demonstrations

• Sustainable and innovative approaches in floral design

When did I first fall in love with flowers?

My first encounter with them wasn’t in a garden or a bouquet — it was in ornamental embroidery.

My grandmother collected and restored traditional women's clothing decorated with floral patterns.

I grew up surrounded by these stylized blossoms and tried to draw them myself — that’s where my story began.

My artistic roots come from her. She taught me to see flowers through art — to draw, paint, embroider, and weave them.

Later, I attended a specialized art school for gifted children, where I learned everything from drawing and composition to working with paper, clay, textiles, and plaster.

Then came art studies at the Pedagogical University — ironically, I never planned to teach, yet today it’s a big part of who I am, and I love it.

Today, I run a flower studio in Tallinn.

My signature style is naturalness, structure, and connection to nature.

We work with seasonal and locally grown flowers, creating designs that feel honest, tactile, and alive.

What excites me most are international events — competitions, demonstrations, and masterclasses.

Wherever florists come together to create and share, there’s always an incredible concentration of energy and inspiration.

My creative process is deeply influenced by contemporary art and design.

I love combining natural forms with geometry — exploring the harmony between a flower and a structure.

Recently, I’ve been experimenting with modular origami, parametric design, and reedconstructions.

I’m fascinated by the idea of the module — how repetition and rhythm can build anything from a tiny detail to a large-scale installation.

I also draw inspiration from Dutch still lifes, modern architecture, and deconstructivist fashion, which share the same pursuit I have in floristry: to create balance between chaos and order, fragility and structure, nature and art.

 

AWARDS

• Three-time Estonian Champion in Floral Design (2012, 2014, 2018)

• Bronze Medalist – International Flower Show, Japan (2016)

• Winner – Flower Battle, Garden and Flower Show, Japan (2016)

• Participant – Europa Cup, Genoa, Italy (2016)

• 3rd Place – Arteflorando International Competition, Italy (2015)

• Participant – Russian Open Cup (2012)

• Estonian Junior Champion (2009)

International Projects & Exhibitions

• 2025 – Member of the International Design Team, Philadelphia Flower Show (USA)

• 2025 – Training Programs for FLOOS Project, Spain

• 2025 – Installation at Alden Biesen, Belgium

• 2024 – Demonstrations, Tokyo, Japan

• 2019 – Demonstrations in Seoul, Taipei, and Hong Kong

• 2019 – Installation at Flower Time Brussels, Belgium

• 2018 – Demonstrations and Installation, China Orchid Show, Sanya & Beijing, China

• 2016–present – Teaching and demonstrations across Estonia and internationally

Publications

• Featured in International Floral Art (Belgium)

• Contributor to international and regional florist journals

 

WEBPAGE

https://artishok.ee