Master florists / Sören Van Laer

Max Hurtaud


Rudy Casati



Sören Van Laer

> Belgium


Sören has loved flowers since childhood. Making a flower arrangement for his class tutor in the first year of secondary school proved to be the catalyst for his career.

From that moment, he really started to feel the vibe of floristry and discover the world of flowers. Sören finished his last year of agriculture school in Mechelen by specialising in floristry. At school, and especially during his internship in the flower shop of Greet Verheyden, Kraeyhof in Bornem, he became familiar with the most important basic techniques. Completion of his floristry training was achieved by becoming an intern with Geert Pattyn in Geluwe.

It was a place where he learned many new techniques and he was able to put into practice what he observed during the internship. By taking part in the Fleur Talent! Project, Sören got to know the entire floral supply chain and built a network of nurserymen, wholesalers, florists, etc.

His internship turned into a job and he became a permanent employee of Geert Pattyn. Three years later, Sören decided to give his career a boost and become a freelance florist; doing weddings, giving workshops, seminars, demonstrations, doing exhibitions and product presentations, amongst others.

Since 2018 Sören Van Laer is one of the Mater Florist who is part of the project Floos, a crafter's secret


Young, wild and free


2010 1st prize Fleurcup Young Talent Chandelier 
2011 3rd place Selection Worldskills 
2011 1st prize Fleurcup Young Talent
2012 1st prize San Remo Italy Bouquet
2012 2st place Selection Euroskills
2012 Gold medal Euroskills Spa Francorchamps, together with Charlotte Bartholomé
2012-2013 Belgian championships juniors
2013 1st prize Selection Worldskills
2013 Eurofleurs Croatia
2013 Silver medal Selected for Urban Crafts
2014 2nd place Competition Best valentine bouquet 
2014 3th place Belgian championship 
2015 1th place Battle to represent Belgium in the European Championship
2015 Bronze medal Concour mondial des fleuristes Tours (world championship in France)
2016 Coup du Coeur Bouquets d’aujourd’hui (FR) 
2016 European Championship 
2016 Become Expert for Worldskills Belgium
2017 Participated at international competitions ( China )
2017 Silver medal Eurofleurs
2018 Gold medal DIFF ( Dubai international flower festival)

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